<aside> 🦄 We believe in the emergence of the creative society. We see the shift from material goods to experiences, from money to meaning, from the cerebral to the emotional. Today, the creator economy underwrites the Creative Revolution.

Money is no longer the only currency.

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The Creative Revolution & The New Renaissance


Social tokens are not just the new Web3 trend. They are signaling a deeper paradigm shift.

Creators are the new Rockefellers. Not because they are the richest or because they have the largest companies (though some of them do), but rather, because they are the ones mining today’s oil: attention. They are the leaders of the attention economy and have been monetizing and refining attention, transforming it into money, often to extremely lucrative ends.

But they don’t use the optimal tools. Upon closer inspection, the tools they have been using to do this are imperfect and often antiquated proxies: royalties, merch, side businesses. Basically the equivalent of using a backhoe and a bucket to mine oil.

Using social tokens, creators, no matter the size of their following, can directly and authentically turn the attention they earn into capital.

With P00LS, creators can build their own empires. More on that below.

The New Rockefellers - Mirror

P00LS is leading the way

P00LS is building social tokens for creators.

Social currencies are the currencies of creators: artists, influencers, brands and more.

The value of a social currency is defined by the cultural, social and influential value of a creator, their work, their brand and their ideas.

This value is driven by demand: the more people want to be part of a creator’s community, and the more content and access are afforded to token holders*,* the more valuable the creator token becomes in the long term.

Social tokens are the gateway through which the Creative Revolution and the creative middle class will emerge. This is why P00LS exists.

Our Principles